Lay people are consumers of internet news, cable news, and talk radio. They get their information with imagery, in quick sound bites, or in well crafted advertisements which speak directly to desires and needs. In any given message, relevance is critical. On the other hand, papal encyclicals and Church documents are usually long and academic. To decode some of the theological jargon, one needs a B.A. or an M.A. in theology at the very least. Moreover, these instruments of passing on information within the Church are, as I said previously, more topic-driven and abstract. The average person, however, has been groomed by the media to want current event-driven information. For this reason, Catholic documents and books penned by Church officials are not frequented by many people. It simply takes too much time to read and the language is too elevated for the average person to appreciate.
We need to remember the words of St. Paul who became disillusioned with the elevated and sophisticated language of the Greek philosophers of his day. In his second letter to Corinthians, he wrote: "For we write you nothing but what you can read and understand." (1:13) Brevity, simplicity and charisma are not only the marks of the New Testament epistles, but they are also the marks of modern communication. But as it appears, the clergy has not yet adapted to the twenty-first century consumer mentality and the way people are accustomed to receiving information. This is why sermons are all the more important! Yet, the time allotted for sermons during the liturgy are too often missed opportunities.